Sustainability Commitment

Good for your hair, good for you, and good for the planet.

I’m so glad you're here, because together we are the changemakers in cultivating better curls.

My commitment goes beyond passion, for me it's a way of life.

I'm grateful that I can share my vision, because I believe that together we can make an impact. You are already doing great things by being here. Keeping your curls healthy with our hydrating products made thoughtfully right here in Melbourne, Australia.

These are my commitments to sustainability as a curly hair specialist:

✔️ Developing a sustainable curly hair product range. Made here, in a small family-run lab in Melbourne, fulfilling my needs to give back to the community we live in.

✔️ Partnering with organisations that act as stewards of our planet. Taking control of our waste, committed to minimising our environmental impact. Treading lightly on our planet.

✔️ Helping fellow hairdressers develop a thriving business, incorporating practical mindfulness and advancing our profession.

Looking for small sustainable steps you can take today?

✔️ Put your money where your heart is— it's time to vote with your dollars. Not just with your hair products, but by seeking out brands that walk the walk and don’t just talk the talk. We partner with sustainable salons to help make salon waste history, think hair booms made from hair collected from the salon floor that soak up oil spills on land and at sea. Ask your hairdresser if they have heard of them, or ask them how they are making their own steps towards sustainability.

✔️ Hard-to-recycle? It's great that we are trying our best when it comes to recycling, but what about the things that are just a little too-hard-basket? The good news is you can send back your Crown Curly product packaging by post (save 5+ then pop them in the post) and we can sort out recycling for you. If you're finding it hard to recycle your empties have you heard of Terracycle? Between their many recycle programs and in store recycling initiatives, they are truly making it easier.

✔️ Be mindful and take a minute. Stop and think before you buy something new - could you make a meal out of what you’ve already got in your fridge? Could you create a new outfit/room makeover by going thrifting? Could you grow your own?

Starting small and being mindful can make a difference- don't underestimate what we can achieve together!